Jenny helps coaches find and succeed in associate coaching opportunities.
Jenny helps coaches understand the world of associate coaching and use it as a practical route to building their coaching practice.
Her work explores the many ways coaches can deliver coaching through organisations other than their own business, including coaching consultancies, providers, platforms and larger coaching programmes. Jenny helps coaches understand where these opportunities come from, what providers look for, how to become someone they want to work with, and what it takes to build a strong reputation once the work begins.
“My aim is straightforward: to help coaches understand how the associate market really works and become credible, reliable coaches that organisations want to work with repeatedly.”
Understanding how the associate model works and where it can fit within a wider coaching career.
Identifying coaching providers, consultancies, platforms and organisations that work with associate coaches.
Understanding the experience, credentials, specialisms and professional standards providers may look for.
Presenting your experience and coaching proposition clearly when approaching potential providers.
Preparing for interviews, chemistry conversations, assessments and other ways providers select coaches.
Understanding how digital coaching platforms operate and the opportunities and limitations they can present.
Understanding briefs, processes, reporting requirements, boundaries and expectations when representing another organisation.
Becoming the kind of associate that providers trust, value and want to use again.
Developing relationships with multiple providers while balancing availability, workload and your own coaching business.
Strengthening your experience and positioning so that better and more appropriate associate work becomes available.
