An entire learning studio for building your coaching business.

Programmes, masterclasses, challenges, resources, essays and practical tasks designed to help you think clearly, take action and build a sustainable practice.

— How it fits together

Nine Elements. One Coherent Space to Learn

The Studio is made up of nine core elements, each designed to support a different part of the business-building process.

Signature Programmes introduce the practical frameworks that you’ll find nowhere else. Masterclasses go deeper into specific skills, decisions and business ideas.

Quick Wins and Missions help members take action. Challenges create structured momentum around important outcomes.

The Q&A Clinic responds to real questions. Essays add perspective. And Resources provide tools, templates and worksheets. 

Together, these elements give members different ways to learn, reflect, act and keep moving, without losing sight of the bigger business they are trying to build.

Signature Programmes

Structured video programmes for the core challenges of building a coaching business.

Each Signature Programme gives coaches a clear, practical framework for one major area of practice-building, from positioning, visibility and marketing to ethical sales, pricing, referrals, associate coaching, organisational work and sustainable growth.

Delivered through a focused sequence of video lessons and supported by downloadable tools, templates and worksheets, these programmes help members understand the bigger picture and apply it directly to their own business.

EXAMPLE

Maya Hart's 8Ps of a Coaching Signature - 11 Classes, 10 Downloaded Templates, Signature-Audit Tool

Element #1

Signature Programmes

Element #2

Masterclasses

Masterclasses

Focused video lessons for specific coaching business skills and decisions.

Masterclasses help coaches tackle clearly defined areas of practice-building, from writing a stronger coaching bio and improving a discovery call to creating offers, asking for referrals, refining LinkedIn profiles or explaining coaching to different buyers.

Each Masterclass is delivered through one or more focused video lessons, typically supported by downloadable templates, worksheets or tools, so members can understand the topic clearly and apply it directly to their own business.

EXAMPLE

Writing a Coaching Bio That Sounds Like You — a practical 60-minute deep dive with examples and templates.

Inner Work Studio

Short video series on the mindset, habits and personal capacity behind building a coaching business.

Building a coaching business asks more of you than strategy. It asks you to stay consistent, make decisions, tolerate uncertainty, follow through, develop better habits, recover from setbacks and keep taking useful action when nobody is managing the process for you.

Typically delivered as short video series of one to three lessons, these pieces are often supported by self-assessment sheets, reflection prompts and practical resources that help members understand themselves more clearly and take steadier action in their business.

EXAMPLE

Overcoming the Fear of Being Seen — a 3-part course on understanding and working with visibility resistance.

Element #3

Inner Work Studio

Element #4

Studio Challenges

Studio Challenges

Time-bound video-led sprints that help members work toward one clear outcome.

A challenge gives you one outcome (find three clients, launch your first group programme, refine your core offer), a defined window, and a daily rhythm. The Studio brings the structure; members bring the work.

EXAMPLE

The First Three Clients Challenge — a 21-day guided programme to secure your first paying coaching clients.

Quick Wins

Single-video actions that help members make a fast start.

Each Quick Win is a short video built around one clear practical task, such as following up with a past enquiry, reaching out to five people, asking for one referral or taking a first step towards a paying client.

Designed to be completed quickly, Quick Wins help members cut through overwhelm, take immediate action and experience early momentum inside the Studio.

EXAMPLE

Reactivate Five Dormant Contacts — one simple outreach task that could restart dormant opportunities.

Element #5

Quick Wins

Element #6

Faculty Q&A Clinic

Faculty Q&A Clinic

Real member questions, answered on video by the right faculty member.

Members submit specific coaching-business questions, and selected questions are turned into short video responses from the relevant faculty member.

Each Clinic entry includes the original question, so other members can see the situation being addressed and apply the answer to their own practice.

EXAMPLE

"Should I lower my fees while I'm still building confidence?" answered by Brandon Cole..

Missions

Written downloadable tasks for doing the work, not just learning about it.

Each Mission gives members one clear business-building action to complete, such as rewriting a bio, mapping a warm network, asking for referrals, auditing a homepage or following up with a past enquiry.

Delivered as a downloadable written task, a Mission provides simple guidance, a defined outcome and enough structure to help coaches take useful action in 20 to 60 minutes.

EXAMPLE

Mission 14 — Send one warm reactivation email to a past client today.

Element #7

Missions

Element #8

Essays

Essays

Member-only field notes on the changing business of coaching.

Essays give Studio members access to more considered writing on the ideas, tensions and shifts shaping coaching businesses today.

From pricing, positioning and buyer psychology to AI, ethical marketing, visibility and the future of independent practice, these pieces are written to help members see the wider landscape more clearly.

EXAMPLE

The Quiet Death of the Hourly Rate — why packages keep winning.

Resources

Templates, contracts, proposals, worksheets, checklists, planners — copy, adapt, use.

The opposite of starting from a blank page. Every template is built from the same standards as the programmes, so what you send to a prospect feels like it came from a real, settled business.

EXAMPLE

Coaching Agreement Template + Discovery Call Script + Onboarding Email Sequence.

Element #9

Resources

— Ready when you are

One membership. All nine Elements.

Every programme, every short, every mission, every clinic answer, every template — included.