The Coaches Business Studio is a business education membership for coaches who want to build a practice that works. It helps members make better decisions, take practical action and develop the business skills needed to create a sustainable coaching career.
There are thousands of brilliant coaches who never build the business their work deserves.
We don’t want good coaches quietly disappearing from the profession because the business side proved harder than the coaching.
We want to help more of them build something sustainable, meaningful and genuinely theirs.
It’s time to provide the missing piece that continues to grow with you.
Traditional courses depend on individual experts: what they know, what they want to teach, what they have time to create, and what can realistically be sold.
That usually means good content, but only in slices. And often expensive!
Meanwhile, coaches have been left to piece the rest together from books, podcasts, webinars and assorted corners of the internet.
The knowledge was there. The model for bringing it all together wasn’t.
We believe we found the solution to create the most comprehensive business school for coaches in the world.
Nick Bolton founded Animas Centre for Coaching in 2008. Over the next two decades it became one of the most respected coach-training schools in the world, with thousands of graduates building practices across the world.
But one thing that he couldn’t fail to see was the same pattern that kept appearing. Brilliant coaches — gifted, skillful, empathic, ethically grounded — would graduate and then hit a wall. Not because their coaching was weak but because they didn’t know how to build a business.
Nick tried multiples ways to meet this need but always came up against the issue of scale versus impact. Read more here.
The Coaches Business Studio exists to fix that — independently of any one training route, for any coach who’s ready to take the business side as seriously as they take the craft.
— Nick Bolton, Founder
We developed an AI faculty because the curriculum should be built around what coaches need to learn, not around which experts happen to be available to teach it.
Our AI faculty lets us create specialist educators for every important area of building a coaching business, each with a distinct voice, perspective and area of focus.
The result is a Studio that can be broader, deeper and more coherent than a traditional expert-led model.
Every programme begins with human research, human judgement and careful educational design.
We explore the subject, identify what coaches genuinely need, shape the learning journey, challenge assumptions and decide what deserves to be taught. Only then do we move into scripting and video production.
AI helps us bring that work to life through our faculty, but the thinking behind the programmes is handcrafted by people.
