Anna helps coaches create relationships, conversations and client opportunities.
Anna helps coaches become known by the right people and turn marketing into a practical, consistent part of building their business.
Her work starts with a simple idea: marketing is ultimately about people. Coaches can spend enormous amounts of time perfecting websites, creating content, designing funnels and preparing marketing plans while having surprisingly few conversations with the people who could actually become clients, recommend them or open doors. Anna helps bring the focus back to who you need to reach, how you can build genuine relationships with them, and what useful actions will move those relationships forward.
“My aim is straightforward: to help coaches stop endlessly preparing to market themselves and start building the relationships, visibility and conversations from which a coaching business can actually grow.”
Deciding who you want to reach, what you want to become known for and which marketing activities are most likely to support your business.
Getting closer to the people you hope to work with, what matters to them and how they actually make decisions about coaching.
Developing genuine professional relationships rather than treating networking as a hunt for immediate clients.
Becoming more confident about contacting people, reconnecting with existing relationships and starting useful conversations.
Making it easier for people who know and trust you to recommend your work to others.
Identifying organisations, communities and other professionals with whom mutually useful relationships could be developed.
Creating natural reasons for people to engage with your work, attend something, have a conversation or take a next step.
Staying in touch after conversations and opportunities rather than allowing promising relationships to quietly disappear.
Creating a repeatable rhythm of activity that keeps you visible and connected without turning marketing into a second full-time job.
Noticing which relationships, activities and channels are actually creating opportunities and adjusting accordingly.
