Naomi helps coaches compete for and win larger pieces of work.
Naomi helps coaches navigate the more formal routes through which organisations commission coaching, from responding to an initial opportunity through to submitting a strong proposal or tender.
Her work is particularly relevant when winning business involves more than a conversation and a simple agreement. Organisations may ask for written proposals, formal responses, evidence of capability, defined outcomes, delivery plans or competitive tenders. Naomi helps coaches understand what buyers are actually asking for and put together responses that are clear, credible and persuasive.
“My aim is straightforward: to help coaches approach formal opportunities with greater confidence and turn their expertise into proposals that organisations can understand, evaluate and buy.”
Identifying tenders, requests for proposals and other routes through which organisations commission coaching.
Deciding whether a particular bid is genuinely worth pursuing before investing significant time in it.
Interpreting what an organisation is asking for, including requirements, priorities, criteria and constraints.
Deciding how to approach an opportunity and what needs to make the response compelling.
Creating clear, persuasive proposals that demonstrate an understanding of the client and the work required.
Selecting appropriate experience, methodology, outcomes and supporting evidence to strengthen a submission.
Making sure formal requirements are answered clearly rather than leaving evaluators to hunt for the information.
Explaining how the proposed coaching work will actually be delivered, managed and evaluated.
Working with associates, partners or other specialists when an opportunity requires greater capacity or broader expertise.
Checking that a response is complete, coherent and compliant before it goes out the door.
