Elena helps coaches overcome the inner barriers that hold their business back.
Elena helps coaches work with the internal challenges that arise when building a business, particularly when knowing what to do doesn’t necessarily make doing it any easier.
Her work explores the thoughts, emotions and patterns that can shape business behaviour. Fear of visibility can make someone reluctant to promote themselves. Self-doubt can keep them endlessly preparing. Discomfort with money can affect pricing and sales. Comparison can undermine confidence. Elena helps coaches recognise what is happening internally, understand how it is affecting what they do, and develop more useful ways of responding.
“My aim is straightforward: to help coaches understand what is getting in their way internally so that fear, doubt and discomfort have less power over the business they are trying to build.”
Developing greater trust in your ability to make decisions, take action and learn through experience.
Recognising when uncertainty is useful and when it has become a reason to hesitate, overprepare or avoid acting.
Working with the discomfort that can come from being seen, expressing opinions and putting your work in front of other people.
Becoming better able to tolerate the possibility of hearing no, being ignored or receiving criticism.
Noticing when other coaches’ apparent progress begins to distort how you see your own work and development.
Recognising when high standards have crossed into endless polishing, delaying and reluctance to release work into the world.
Exploring the assumptions and emotions that can make charging, earning and talking about money unnecessarily difficult.
Working with doubts about credibility, expertise and whether you are sufficiently qualified or experienced to do the work you want to do.
Understanding what sits behind repeated delays around important business activities and finding practical ways to move forward.
Developing the capacity to deal with uncertainty, setbacks and periods when building the business feels harder than expected.
