Nate helps coaches use social media to reach and grow the right audience.
Nate helps coaches use social media deliberately, without allowing it to take over their business or their lives.
His work is built around the idea that social media is a distribution tool, not a profession coaches accidentally need to acquire. You do not need to be everywhere, chase every trend or spend half the day feeding an algorithm. Nate helps coaches decide which platforms matter, understand how those platforms work, and develop a social presence that consistently puts their ideas and work in front of the right people.
“My aim is straightforward: to help coaches spend less time worrying about social media and become much better at using it to get their work seen.”
Deciding what role social media should play in your business and where your time is best spent.
Choosing the channels that make sense for your audience, work and preferred way of communicating.
Building a relevant following rather than pursuing numbers for their own sake.
Making sure useful ideas and content actually reach people rather than simply being published and forgotten.
Understanding feeds, algorithms, engagement and the behaviours that influence how content travels.
Choosing appropriate formats for different platforms, from short-form video and carousels to written posts and longer-form material.
Using comments, conversations and participation to build familiarity and relationships with an audience.
Getting more mileage from good ideas by adapting them intelligently across platforms and formats.
Testing different approaches, learning from the response and improving rather than searching for a perfect formula.
Developing a level of activity that supports the business without requiring coaches to become full-time creators.
