Claire helps coaches turn what they know into content worth paying attention to.
Claire helps coaches turn their ideas, experience and perspective into content that gives people a reason to pay attention to their work.
Her focus is not on producing more content for the sake of staying visible. There is already quite enough of that. Claire helps coaches work out what they genuinely have to say, develop ideas worth sharing, and express those ideas through writing, video, audio and other forms of content. Over time, that creates a body of work that demonstrates how they think and what they bring to the conversations within their field.
“My aim is straightforward: to help coaches stop feeding the content machine and start creating work that is genuinely worth reading, watching or listening to.”
Deciding what you want to talk about, why it matters and how different pieces of content can contribute to a larger body of work.
Developing and expressing ideas, perspectives and arguments that contribute something useful to your field.
Using stories, examples and narrative to make ideas clearer, more engaging and easier to remember.
Recognising useful material in your coaching, observations, questions, research and everyday professional life.
Creating articles, newsletters, essays and other written content that people genuinely want to read.
Translating ideas into formats such as videos, podcasts and other spoken content without simply reading written material aloud.
Creating content that sounds recognisably like you rather than adopting the generic language of your profession.
Developing deeper pieces of work, including substantial articles, guides, podcast series and books.
Taking an initial observation or idea and finding the argument, story, evidence or perspective that makes it worth exploring.
Allowing individual pieces of content to accumulate into something that demonstrates your interests, thinking and expertise over time.
